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Personal Promotion Project
The brief for this project was to create a piece of personal promotion, or rather a creative way to showcase our CV's. When researching I came across a group of young designers that held a companies web space to ransom until they were offered an interview, this idea really inspired me to come up with a personal way of delivering my cv to a company.
Research
One idea I came across that looked professional was a 'take away' design that included a burger
disc with a visual cv. This idea was well executed visually interesting and capturing to look at.
coca cola did a campaign for a Christmas promotion, this included a gingerbread coke bottle.
One idea that I came across quite often was the 'fortune cookie'. Where you break into the cookie and the designers details are on the slip. This is a clever idea and edible! But not very original.
One idea that I came across quite often was the 'fortune cookie'. Where you break into the cookie and the designers details are on the slip. This is a clever idea and edible!
But not very original.
This idea included a match stick like packet with little card pockets containing flower seeds.
A nice idea for a florist, I liked this idea because of its clean visual appearance and design, but more importantly because it leaves an impression on the client.
I was also told about graphic designers that had personally delivered cv's, for example, one designer wrapped his cv around a brick and through it into the company building. I loved the idea of invading the company with your cv, but in a less violent way than a brick.
I started to think, how you could get a company to read your cv without having a say in the matter, like the designers than held the web space ransom. so I thought where would the designers go that they have to view the cv. I concluded with the toilet. We all go, so why not get a way of putting my cv into the toilets of a company. I initially had an idea to cover the back of cubicle doors with a typographic cv design. But I took the idea even further and settled on a
'toilet roll cv'.
The design process
Final design
An idea of what it will look like printed onto a roll (this being a paper version)
The final design Is printed onto standard 10x10cm toilet tissue in all black ink.
The final design is yet to be printed
Business cards
We were also asked to design a personal promotion item that we could give to companies/other designers, essentially a business card. I had the idea to create a 3d card that could showcase maybe work and my logo with all my contact details on.
The un-corrugated version of the design, also shows the designs process and how I was able to achieve the two images. The idea is to hand these out instead of a business card.
Keeping my logo on one side and an example of my work on the other, along with my contact details and full name.
A video of my business card
When visiting Barnsley, I was taken with its architecture design.
I loved the contrast between the old and new designs for example the town hall and the bus station.
More examples of Barnsley's old architecture.
Views down the high street, a stark contrast to the old design in the pervious images.
The cooper gallery, part of the Visit Barnsley campaign.
Research
I was surprised at the amount of charity shops in Barnsley, perfect for vintage shopping!
I bared this in mind when looking to create a campaign, I thought about including It in poster campaign images, in a humorous way.
I bared this in mind when looking to create a campaign, I thought about including It in poster campaign images, in a humorous way.
I did notice the people in Barnsley had a sense of humour about them.
I wanted to try and capture the accent and the friendliness of the town.
I could do so by involving funny characters within the campaigns or the accent on the posters.
Barnsley is proud of its football. I could maybe involve this in my campaign.
not sure if it will fit in with the overall sophisticated look however that I want to achieve.
I began the whole project with the brief and looking at key words it uses.
images of the other Barnsley attraction sites
including Cannon Hall, Worsborough mill and Elsicar heritage.
When rounding up my images and research of the town centre, i was taken with the town hall and found myself coming back to its structure and design. Then when researching the town hall further I noticed the clock, I then looked into the shape of the clock and if I could include it within a logo. The town hall clock is a central landmark so using it as the Barnsley logo is like bringing together all the sites in one shape.
The shape on the town hall clock Is a simplified flower, note in the image above with the arrow pointing out the clock face. I took this shape and using illustrator made my own version.
Studying the shape further it connotes a flower, like the flower of the north, it also resembles a cirlcle which could connote the wheel, as seen below at Elsicar heritage. It also resembles nature, the nature of Barnsley and the countryside of Cannon Hall.
I created colour variations of the logo as well as a black vector which I can copy and paste into other designs. I tried to develop the logo further and put it in position with type.
I experimented with the shape and image, maybe an idea I can develop further later on when creating the campaign posters. The more I vary this shape the more I think its appropriate for the brief, it works perfectly with type and image.
Experimenting with typefaces and colour varieties
Putting the logo on top of images I took in Barnsley, to get a feel of its shape and how well it might sit within a campaign.
I put a variety of images behind the logo shape
this allowed me to show Barnsley and its different sites
I then started to come up with 'slogos' that I could use for a campaign
phrases that would draw people in and invite them to Barnsley.
Alternative Logo Idea / further development
Rough campaign idea
I looked into the humour of Barnsley and how I could maybe include it within my campaign.
without crossing the line I chose to use Barnsley phrases on posters, that way it brings in the humour and light heartedness I want to portray.
Roughly putting the phrases and logo into context
I created here some train station posters that show imagery of attraction sites.
However at this stage I'm not sure about the logo.
Final Outcomes
Logo Design
I created all my logos in Adobe illustrator
Poster campaign
Posters were created in photoshop
I used the logo with the imagery behind it, this way I could show the attraction Barnsley has to offer. I wanted to keep a clean overall theme that delivered a friendly message.
Poster concepts in context
Flyer Designs
An example of what the logo might look like within a Brochure
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A view at what the logo would look like on stationary
Banner Designs for the town centre
Development Work and Research
Over I really enjoyed this project and wouldn't change my outcomes, if anything I would develop my ideas further and create a much larger campaign, for example impose my logo onto buildings and create outdoor sculptures with it such as fountains and flower beds. I think my designs fit the brief and show a positive portrayal of Barnsley and met the companies requirements. I has trouble creating my stationary and how to lay the logotype out but eventually overcome this idea and decided to keep it simple and clean. I believe my work is to a high standard as I could achieve and am pleased with the overall way it looks.
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